Because forever can change in a matter of seconds.
Halton Regional Police Service, in partnership with the City of Burlington, Halton District and Halton Catholic District School Boards, the Ministry of Transportation, and the Canadian Wireless Telecommunications Association (CWTA), launched the #TextULater Pledge pilot campaign in June, 2017.
The innovative initiative challenged high school students and youth groups to pledge to be safer, focused drivers by not using their cell phones while behind the wheel and encouraging others to do the same. Those who took the pledge received a limited edition, custom #TextULater emoji keychains, courtesy of the CWTA.
High School Liaison Officers visited each high school and various youth groups in Burlington throughout the month of June to deliver the message and speak with students one-on-one. HRPS’ impactful 2016 Crime Prevention Week public service announcement is also being used to drive the importance of the campaign home.
If you haven’t already, challenge your family and friends to take the #TextULater pledge and share your commitment on your social media accounts and to @HaltonPolice and/or @HRPSBurl. It only takes a minute of your time and will help make you a better driver.
#TextULater is expected to roll out to high school students in Oakville, Milton and Halton Hills next year.
Campaigns like #TextULater are part of the Service’s broader Community First policing philosophy that focuses on incorporating the four pillars of (community) safety and well-being into service priorities: Emergency Response, Risk Intervention, Prevention, and Social Development. Details can be found at www.haltonpolice.ca under Community or by following @HaltonPolice on Twitter or Facebook.
For more information about TextULater, please contact:
Sgt. Andy Dennis
905-825-4747 Ext. 5356 or Andy.Dennis@haltonpolice.ca