Release Date: September 17th, 2018 - 11:25am
Originator: Sergeant Ryan Snow, Traffic Services Unit, 905-825-4747 ext. 5245
Contact: Sergeant Ryan Snow, Traffic Services Unit, 905-825-4747 ext. 5245
Location: Halton Region
Attachment: 2018 Safe Start By The Numbers Infographic.pdf
The Halton Regional Police Service (HRPS) Traffic Services Unit has compiled statistics from this year's Project Safe Start road safety initiative.
Over the course of the two-week campaign, which ran from August 27 to September 7, officers focused on a number of unsafe driving behaviours. The top three offences observed by police were:
During Project Safe Start, HRPS officers issued a total of 3,592 Provincial Offence Notices and 566 warnings. This compares to 2,482 Provincial Offence Notices and 736 warnings issued during Project Safe Start in 2017.
HRPS also rolled out an aggressive social media campaign as part of this road safety initiative, comprised of targeted messages with specific calls to action, posted online daily. These messages garnered over 215,000 impressions.
"Traffic safety begins with the individual choices each driver makes." said Sergeant Ryan Snow, Traffic Services Unit. "When drivers comply with the rules of the road, everyone wins and gets to go home safely. With more than 100,000 children returning to school in Halton at the beginning of September, Project Safe Start serves as a timely opportunity for ‘recalibration’ of driver behavior to address any poor driving habits developed over the summer months.”
Residents are reminded that they can file driving complaints or request enforcement of a particular area using our website at www.haltonpolice.ca (under Most Requested Information - Roadwatch or Traffic Complaints respectively). Criminal/dangerous driving should be reported immediately by calling 9-1-1.
For more than ten years, Project Safe Start has been a highly visible reminder to drivers in Halton Region that children are returning to school. Project Safe Start stresses the need to slow down, remain alert for pedestrians and cyclists, and pay attention to school crossing guards escorting children across busy intersections. This Project encourages vigilance by drivers not just in and around school zones, but across the region. Many students walk through non-school zones to arrive at their destination. The lives of these students depends on the compliance of all drivers, on all roads, with all applicable traffic laws.